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FLY YOUR FLAG

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FLY YOUR FLAG

I am trying to give up doom scrolling. The algorithm knows me well, sucking me in and holding my attention. I don't usually pay attention until the evening, when Callie and I are hanging out and I'm not too interested in another episode of SVU.

Doom scrolling doesn't feel toxic in the moment, but in the four nights I have avoided looking at my phone I've slept better. No anxious 3 am wakeup, no need to take deep calming breaths in the darkness. I often lie there and wonder what I'm worried about and have absolutely no answer.

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MARKETING

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MARKETING

You'd think I would know the difference between marketing and publicity after all these years writing books. This is probably why I've never excelled at marketing, something I'm going to correct with The Long Run. My publisher's marketing team has already put together some great images to promote the book. I'll be putting them up on my socials and in this space very soon so you can have a look.

But what else must be done? Specifically, what can I do to become a better marketeer?

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SOCIALS

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SOCIALS

I've got a Twitter account. I still can't call it X with a straight face. Ideally, if I'm trying to sell a book or build a following, it seems there should be a singular theme to what I post. Look at Three Year Letterman's satire or Amy Lofgren's ongoing crusade. But my feed is a random emotional purge, sometimes happy and sometimes funny and very often angry when I mean to be funny.

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A KEEPER

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A KEEPER

I got on the subject of coaches wives with my good friend Sean Zeitler this morning. Coaching is such an all-consuming passion that not only do we spend countless hours obsessing about the athletic performances of other people's children, we bring it home. It becomes dinner table conversation, morning coffee conversation, and one of those narratives that always lingers in our subconscious waiting to launch into a discussion.

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THE HANGOVER

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THE HANGOVER

Cross country season is over. Twenty-four weeks of training and racing came to an end yesterday at the California State Meet. My girls team took third place in our division and made the podium. It was a hard-fought conclusion to the double days, Saturday long runs, summer camp, and those many days in between that make for the consistency needed to become a champion.

The girls were ecstatic. I felt the glow of a top finish and did a little jig. Made it home from Fresno and downloaded to Calene about the great weekend until I was talked out. She listened patiently, then resumed watching SVU. My queen loves her murder mysteries.

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MAMMOTH CAMP

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My two weeks of solitude are over. Arrived back from Mammoth High Altitude Training Camp (I used to call it a "high altitude leadership seminar" for those kids looking for something high-falutin to put on their college resume) Saturday. Door to door from the condo to our front door in just under five hours.

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SUMMERTIME

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SUMMERTIME

Hey All. I'm back. Took a couple weeks off to do some fun stuff and focus on Taking Midway. Traveled to Las Vegas for a weekend with the neighbors. I'm not a travel-with-the-neighbors kind of guy but Callie and I had a blast. Last week was the Olympic Trials in Eugene. Also a wonderful time with my brethren at the USA Track and Field Foundation.